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Services marketing : Australia and New Zealand
by Lovelock, Christopher H;
Patterson, Paul G;
Walker, Rhett H.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.122.L68 1998 ] (3).
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Design and management of service processes : keeping customers for life
by Rohit Ramaswamy.
Publisher: Reading, Massachusetts : Addison-Wesley, c1996Availability: Copies available for loan: [HF5415.5.R35 1996 ] (2).
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Services marketing
by Kurtz, David L;
Clow, Kenneth E.
Publisher: New York, NY : J. Wiley & Sons, c1998Online Access: Contributor biographical information | Publisher description | Table of Contents Availability: Copies available for loan: [HD9980.5 K87 1998] (3).
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